Have a look at this ad:

 

Newspaper advertisement asking for dragon killer

Seems legit! And I think I would enjoy hunting dragons.

But seriously, what do you think? I doubt someone paid to do this as a joke. The only options I can think of:

1. The fellow is crazy! Or perhaps he’s read too many Harry Potter books. Dragons don’t exist!
2. It’s a drug dealer, or smuggler, or murderer using code language to communicate. Again, there are no such things as dragons!
3. Last option: dragons are real. This guy knows what he is doing. Everyone else is out for lunch!

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